A new breed of influencer is transforming LinkedIn as it turns 20
You probably don't immediately think of LinkedIn when someone says social media. But there's no denying that the business networking site has gone the distance: It is 20 years since it was founded in Silicon Valley.
It was the brainchild of Reid Hoffman, a US entrepreneur who worked on an early social media platform for Apple before launching one of his own in 1997. Sociale was a dating and professional connections site but folded two years later after failing to find a big enough userbase in those early days of the web.[...]